Helande

Helande is an emerging skincare company aiming to create a luxury line that combines self care and clinical science. We were asked to create a brand that encapsulate this union, highlighting luxurious aesthetics, scientific credibility, and ultimately crafting a routine that nourishes individual skin types.

The first step was designing the logo, a symbol of the company's mission and its unique intersection that also represents an "H." We chose a soft color palette and a thoughtful typographic system to convey sophistication and authenticity. These were expressed through gold tones and carefully curated script hand writing. We aimed to communicate the methodical aspect of the brand with line work evocative of a prescription. This serves as an framework organizing messaging throughout the brand. All of this is balanced with warm, radiant photography focused on glowing skin and marco-shots of the alluring products.